By Ishtiak Ahmed Taher, SHRM-SCP
Branding is a very interesting and sometimes quite a strange subject also. There is a distinct difference between an organization’s “Product Brand” and its “Employer Brand”. A good product brand doesn’t necessarily always translate to a good employer brand. So, one may truly love your product(s); but not necessarily s/he sees you as a preferred employer. However, it is highly unlikely that you’ll have a great employer brand without creating a good product or service brand first.
Employer Brand starts with a strong Employee Value Proposition (EVP) which answers the critical questions, “Why great talents will be attracted to work for you and why your current employees should also want to continue with you?”
If you don’t care about your employer brand today, the strength of your product brand(s) may also not sustain and gradually fade away.
There are so many Bangladeshi companies who once were known for their great product(s), but went down history’s blackhole as they didn’t give a damn about just being a decent employer. What about your organization? How do you think your employer brand is faring?